ATSIV take on Digital Marketing

Interview with Denitsa Kozhuharova, Head of Human Rights Department of  Law and Internet Foundation (Bulgaria)

You are an active member of ATSIV, involved in all the stages, since the beginning of the project. How would you characterize the approach on enhancing knowledge and skills adopted during the project for the benefit of the workers and volunteers of NGOs?

ATSIV provides for a virtual learning environment which includes a course on Digital Marketing. It allows the participants to learn and acquire skills in Communication, Social Media and Online Advertising, all tailored to the needs of NGO workers. The course provides a robust set of learner-centric functionalities in a user-friendly way with an uncomplicated interface and easy functionality. As an virtual learning environment, ATSIV is accessible anytime, anywhere. It is also compatible with any browser and any access device, ensuring that all its page elements and functionalities are complete and arranged as the original page design.

When it comes to the Digital Marketing content, the main message of ATSIV compressed into a few words states that marketing is of key importance for any organization that wants to grow and develop. Much of what is required of the modern marketer revolves around a thorough understanding of marketing theory, technical marketing capabilities and an equal measure of strategic thinking and creative thinking capability. Reaching an audience to persuade has never been so simultaneously easy and complicated as it is today.

This being said, I find that ATSIV virtual learning environment is an excellent tool in the hands of any NGO, regardless of its sector, as the content is focused on how the third sector might employ these approaches, rather than providing a sector-specific information.

Share with us your opinion on ATSIV training game.

Nowadays NGOs workers as well as people with whom they cooperate, either employees, members or volunteers, encounter a wide range of difficulties related to the lack of basic knowledge in recent and highly relevant digital spheres. ATSIV – a project with the main purpose to increase the professional competences of NGOs workers – has resulted in the development of a Training Game that provides an open access online platform of training.

The ATSIV Game is an innovative and rather interesting tool to enhance NGOs workers skills. It ensures professional development needed for the nonprofit sector by play and personal study. The content of Game reveals explicit issues of the NGOs workers professional activity, which is comprehensively outlined in the three topics such as: Digital Marketing, Crowd-funding and Networking. The ATSIV Game is made in a manner that keeps the attention of the player, so it is not difficult to concentrate on materials that Game is aimed to convey.

Consequently, by playing the ATSIV Game, NGOs workers can go through the course of lectures and acquire new and extensive knowledge in the extremely relevant spheres. In such way, the ATSIV Game influences a professional growth of the worker and simultaneously stimulates a rapid NGO development.


The ATSIV game, for professional  development in the field of marketing direct, crowdfunding and networking, can be played online  here.


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